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Τƻ椯ҤˤҤभ @ ƣ

2007ǯ01

ff5eb314.jpgߥ륯ѥߥΥ륹򤷤Ƥ쥤å(Ray Kroc)᤬ե˥󥼥륹ΥСʡǥΤǥޥɥʥɷΥϥС쥹ȥ˽йäΤ1954ǯΤȤǤäŹ⡢եӥ줿ŹθΨɸಽ줿Ĵ˴ươƥˤȤ˾ߤΤȤ52С٤ȤǤäˤ⤫餺礭뤳ȤǤ

θդˡBe daring, Be first, Be different.
ͦοͤǤ졢ïǤ졢ͤȰäƤˤȤ̾롣

ȥꥢΥޥɥʥɤˤDeli Choices ʤ륵ɥå˥塼2004ǯо줷Ƥ롣http://www.mcdonalds.com.au/html/ourFood/deliChoices.aspϡɥåSubwayǤϡաեåȤ2ɥSubwayФơ45ɥDeli Choicesɤ路ƤΤ̣Ȥ

ơܥޥɥʥɤϡǯ24ֱĶŹޤ¤ʤ1,000Ź˶Ťڤ濩ʤʤ礯ˡפˤ̿Ūʼ夵äƤ뤳Ȥͳ濩ԾΥ򸫤ȡ6䤬ӥˤǡ4¾ζȼåäƤ롣δĶǤΥޥɥʥɤΥ1󡣤äơ礷Ƥмפ夬ȽǤ褦¾ΥեȥաŹ濩кˤϡ󥿥å⥹СΡֽפ뤬
ޥɥʥɤãо줹

ȡī Be different ΥޥåǤڤߤޤ礦
http://www.f7.dion.ne.jp/~moorend/news/2004072201.html
ɰߥͧʿ޻Ҥ󤫤鶵Ƥޤ
ïˤǤ꤬Ȥ

ߤʤ󡢤ǤФʤäƤ͡
־ФɴĹפȤޤ򹯤ˤǤ͡

īϤ⤦ҤȤ ԥΡإꥢ٤ΰꡣ

There is a tide in the affairs of men,
ˤߤ롣
Which taken at the flood leads on to fortune;
ĬϹؤƳ
Omitted, all the voyage of their life
ˤƨƤޤСȤҳϡ
Is bound in shallows and in miseries.
˾夲ԹȤʤ롣



ܸ

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㤬夬ꡢīޤڡ
¤ˡ

֤򥪡ȥХå˻äƤä
ΤȤdz񤬻פ路ʤä
å6餤

󥸥󥪥뤬ۤȤɤʤ

졢̵

ߤʤ󡢰֤ΥڤǤ͡

ơīϵӴˤĤơȡäƤ͢

28Ф龮񤭻Ϥ᤿Ӵϡǯ25̤μԡ񤯤٤餺פȤ롼äƤؤޤ褷ƼʬοѤơ줬ʤΤ˽񤤤Ƥ⤷礦ʤ٤ȤȤɽǤäֲ˿ޤ뤬ȤϤͿޤפȺʤȯƤ뤬餷ޤΰ˶Ž̤Ƥ롣

Ǥϡ1923ǯब35ФΤȤ˽񤤤ؾȤȤǯͿ٤򤪳ڤߤ

ʰѳϡ
ͤϤޤ25̤μԡ񤯤٤餺פȤ§򤳤館1718ʤ20Фǡ񤤤äơ褦ʤȻפ
Ȥˤ񤯤ˤϡʸϤȤȤʤΤ⡢٤ˡΤȤȡ٤ˡФͤѤȤ٤Τ򡢤ȻĤȤȤɬפǤ롣
ȤˤɤʤΤǤ⡢ʬȡäůؤȤäΤĤȤɬפȻפ20ǯäƤơָƤפȤΤäƤ⡢ºݡΤ褦ʤΤǡȤˤȤΤФƤμʬȤιͤĤ褦ˤʤС줬񤯽ȤƤǤäơʾ塢դ뤳ȤϤʤºݤ˽񤯤ʤɤȤȤϡäȻפ

񤯤ȤȤϡ褷ƻ˸äɮưȤǤϤʤ桹ʤ褬줾쾮񤤤ƤȤˤʤꡢޤǡäƤ٤Ȧɤ⤳žݤƤͤ¿ƺ롣ä12ǯ⡢ʸؤ˿Ƥȡ⤦񤭤롣Ǥܤ顢񤯤ȤȤϡ˸äɮưȤǤϤʤ˼ʬ򸫤뤳Ȥʤ褬񤯰٤νԤʤΤʤع衢ʤ餽ϫƯҰϲҤλŻơ򤹤Фơ񤯽Ȥ򤹤ΤȻפ
Ǥϡ褷ƤԤä顢ǤȤˡ褷ƤǤϤʤ褷ʤ顢ʺȤɤˡ򸫤Τ뤳ȤڤˤϡϤꡢ¿ɤळȤɬפ

ȤΤϡѤäȤλݤ˻褻ơʬοѤȯɽΤʤΤǤ롣
顢̣ǡˡ褺ʬοѤĤ夲뤳ȤڤȻפ
ǡޤ򸫤㡢줫ФͤʤΤϥåޤäƤʤäΤΤäƤʤ25ľǯ񤤤Ƥ⡢̵̣ޤ褦ʤΤǤ롣

ͤʤ󤫤⡢ϤƾȤΤ񤤤Τϡ28ǯޤǤϡȤäΤĤ񤤤ȤϤʤ˸äƾʤ󤫡פʤΤ
Ȥˤʬ񤭤ȡȯɽΡޤȯɽƲͤΤΡΤƬ˽褿ˤϡɽηϡ⡢Ƥη˽ǡȽФΤ
ǡ뾮񤯤ˤϡεʤ󤫤ϡˤפʤΤûӤʤ󤫤äȤޤޤȤ뵻ʤΤϡ줫ϲˤΩʤ
ۤɡʸݤȯãơ⤬ɤޤƤʾ塢ʸؤκͤΤͤϡïǤ꤯񤯤Ȼפ
ʤ顢ǾĤȸСƿ줿ѡůؤǡʬ򸫤ƹԤꡢ褦ʤȻפ

줫顢񤯤ΤˡڤʤΤϡ򤷤ȤȤǤ롣ºݡŸˤֲİҤˤι򤵤פȤƱ񤯤ˤϡ㤤ζϫʤΤΤͤʤɤϡζϫΤ뤳ȤϽʤΤʤȤˤ㤤ͤϡĤ֤˿οɻʤ뤳ȤڤǤ롣
ʤظˡȤΤζϫȤʤȤǤϡ̣ȤäΤȤäƤ⵩顢οͤˤơ褷ȤȤϡκȤȤΩǤǤȻפ̣⡢˺ȤȤʤͤϡʤûӤʤ󤫽񤫤ˡäѤƬơ衢ȤȤΩĤκ򡢼ڤǤ롣
ǡ褷ƹԤơʹ֤ȤơƹԤȤȡ줬ʤ񤯤νȤȤȻפ
ʰѽ

µߤʤˡɤȤˬޤ
֤ΥʤäƤ͡д


͡

̾ϴ(Ҥ)ȡȤˤƥ㡼ʥꥹȡ
⾾ޤ26Фλ3ؿĬ٤ϴ졢ͧͳζǷȻá1916ǯ28Сˤˤϳ4ֿĬפȯƤξ𰦤γƣʡ㵢٤ȯɽ´ȸ塢ҲԤФƾȤȤʤ롣´ȸϵԤ򤷤ʤʤ³31Фλˡزˡ١ƣϺ٤˽Фơޤʤʷ϶⤯ɾ졢ҥ塼ޥ˥ȥꥢꥺκȤȤ̾ǯϡؿ׿͡٤ʤɡ¯ʬǤ⹭ƥӥɥޡؿ׿͡٤ϡκʤĹ餯ǤȤʤäƤ2002ǯƥӥɥ޲ȼ줿35Фλݥåȥޥ͡ǻʸ麽ս٤ϴȤᡢٹȤʤä38СʸݲȶΩ1935ǯ47СˡʸŤζȤƳޡľھޤꤹʤɡʸŤפȤƻбĤʤΰˤϤԤǯǼĹȤʸŪȤԤȤϰ̸˹׸񻺤ʤɤǡü졢ӽͺʤɤοʤʸؼԤ˶Ūʱ򤪤ʤä
ϥХȤƤΤƤDzɾȤΡ־ΤФޡפȾ»ҽˤϿͤΰͤΰ͡ʤ顢ϰסΤᡢफֽŪʿߤʤפ񤵤줿餷ޤػ夫ػޤ4鲼ξǯȤδ֤Ʊطξǯ˰Ƥƽդ֤äμ椬¿¸롣´ȤˤơͧͺʸפκؤƻΤ⡢ФƱ𤬴طƤȸ롣
1948ǯӤϰ콵³ʢˤޤꡢͧͤȼˤ򤷤Ƥκ¡ȯ˽졢10ʬۤɤǾŷ59ФǤäʰʾ

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ǭ˴ؤ뤪䤤碌򤤤ޤ
꤬Ȥޤ

ʪǭǤ
18οͤӤƤ̿Ǥ
åˤϡֱҷȤǭǤ襤Ǥ͡פȤä

ɤʤΤʤä
ǡʡˤʥ磻դİƤߤ

ؤɤʤΤ󡦡ͤɤΡ

ǡӤϤ̿򸫤Ƥ餦

ǭͤ嵐ϤǭƤΤ͡١
ؤ䡢ʿʹ֤ɽäǭ顢ǭƤ١
ǭ󤬡Ƥ١
ؤʡǭƤ뤫顢ʹ֤ɽäƤޤä١

֤Ϥ󡪡סġΤޤޤǤϿ夫ǥɥ쥹ѥƤޤ
פߤ뤳Ȥˤ

ؤ䤡̤衣ǭϡطǤߤäƤ͡١

ˤ⡢ʾַܤ褫褫ȯŸʤäޤϡֽ۴ʥ졼󡦥꡼ˡפưŪªɤųŪʻʸˤȽʷ̡ˤʤʤꡢߤǤ̤Ǥ⤢ȤȯŸηȤꡢ֤ɤä衩פȤ¸ߤȤʤΤ顣

Ҥϲ츩߽ΰդǤ뤳ȤΤä
ꡢֱιԤ򤷤äƤäΤ褦

õꡣϵפ֤̾ýȤޤ礦

Ū˿ʤ֤ͤΤξǤ롣椨ʰΤϡʿλˤȤäƤΤסʥ顼
ּͳ餺лͿסʥ顼
Ĺ򰦤ԤΤߤĹäסʥ顼
פ褦Ȥ㿴ʿʹ֤ޤDzͤ跺˾äʹ֤ϲɴǯǯȸˤʤäƤΤˡ¿βˤξǾάƤޤäƤסʥ顼

ե꡼ɥҡե󡦥顼Johann Christoph Friedrich von Schiller 1759ǯ11101805ǯ59ˤϡ١ȡפλ񤤤ʸؼԤǡͳԶϤäʪΤդȤϥƤ¤֥ɥĸŵ(Weimarer Klassik)ɽԤˤƥƤοͧǤꡢɤ饤ХǤä40Ф¤ݤ졢45ФǾŷƤϿֵ㤭³Ȥͤδ֤ˤ1,000̤ۤʤ蘆Ƥ롣

顼μζϡ"Immer heitrer, immer besser."ʤޤޤˡƤɤˡ

1826ǯƤ̩΢˥顼γ򥢥ʡޡꥢ޽ۤڤФ򸫵ͤʤإ顼γ˴󤹡٤Ӥޤˤʤäȥƥ󥿥ɤϡ顼ʸݤȾʸݡ١Über naive und sentimentalische Dichtungen, 1795ˤǻѤ줿Ѹsentimentalischɤͳ褷Ƥ롣

ƹŪʸΰ٤襤ǤʤСȤŨǤäƤ⡢ʸ˲뤳ȤŪȿ롣ʸάͥ褹٤Ǥסʥ󥰥ɥ󡦥ʡܤʸݸꥹȤʪ

10ФˤƲۻҤư졢20ФˤƤͤˡ30ФˤƲڤˡ40ФˤƤˡ50ФˤƤߤư롣Ĥˤʤäʹ֤ϤΤߤɤäƿʤ褦ˤʤΤǤסʥơ

ڤߤޤ
ߤʤɤ򤪲ᤴ͡

д

̿ϡιܡܡ̵ Ӻ׵(ޤĤΤߤ)׿ŷȺӸ溲(ޤƤ餷ޤᤪߤߤΤߤ)ιӺ׵ܤϤܤ侮⤤ˤú¤ˤʤäƤ롣ܻҤ򽪤ƻɤȡܤΤäϤζݤष(ߤͤ)Ȥ礭ʴ䤬ܤҤδȤߤ򸫤ʤ鱦ؿʤȡ(ߤͤΤߤ)ꡢĤǤĤγʾ(ؤǤ)᤮ȡܤ΢¦(¦)˽Ф롣˿ʤȺ˲гꡢƧޤСפܤʤ餳ߤ侮⤤˹Ӻ׵ܤĤ뤳ȤǤ롣
޸溲ʤߤޡˤΤ䤫ʤ򡢡¸溲(ˤߤ)פȿ夲ΤФơˤΤǡ̤˸ʤҤ򤢤蘆溲ΤϤ餭ֹӸ溲פȤ롣ʰʾ

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